Advertising and marketing director of analytics and insights Rashmi Hurst dives into the data with Does It Work the aptly named book by Shane Atchison and Jason Burby. She talks about finding insights in the negative space, the power of data storytelling, and how to make a great burger and fries.
Does It Work: 10 Principles for Delivering True Business Value in Digital Marketing
Logic and Magic Magazine
Hey guys. In case you didn’t know, this podcast brought to you by LEAP Group, an advertising agency network made up of 5 agencies that can scale in order to fit your brand's KPIs and goals.
This week, LEAP Group is releasing their latest issue of Logic + Magic Magazine. This magazine is produced entirely in-house by experts in LEAP Group. It combines the logic of advertising with the magic of technology that makes campaigns matter more.
Now in case you've been living under a rock, you may notice a lot of brands had to quickly pivot to digital in order keep up with 2020. In this 21st edition of Logic+Magic, we walk you through what your website should have by now, and how to achieve it by marketing less and still mattering more to your target audience.
To get your copy of Logic+Magic Magazine, sign up at leapgroupnetwork.com.